WSP had an interesting challenge for us. WSP develops sustainable engineering solutions, planning, managing and implementing impactful solutions to uniquely complex problems. In 2019 WSP launched its Future of Leadership campaign to strategically position themselves to win two Highways England bids. Air Social was brought on board to target key decision-makers who were attending the Highways UK exhibition.
During the month building up to the event, our expert digital marketers produced a series of targeted adverts to sow the seeds of awareness, and during the event itself, we used geo-targeting tools to focus our attention solely on the geographical surroundings of the exhibition. If someone were to use their phone or laptop during the event, they would most likely see one of our adverts!
During our campaign key decision-makers within Highways UK not only came to understand who WSP is, but we also made sure to remove any uncertainty around its value proposition due to its recent acquisitions. With our skills and with careful planning and implementation, we ensured that WSP stayed at the forefront of bid-decision makers at the most critical time and it paid off! WSP was awarded the bid and continues to use Air Social to supports its activities to this day!